ACTION! Public Relations is a forward-thinking Austin, TX-based boutique promotions, consulting and artist management company that specializes in progressive artist development, multi-media awareness campaigns and focused artist management services. As one of North America’s top go-to publicity firms for creative and maximum impact media missions, ACTION! PR has become respected as a first-rate bridge between today’s most important taste-making media and admirers of the arts. We deliver focused artist development, powerful publicity campaigns and well-defined informational blitzes through a multi-faceted platform of wide-reaching marketing strategies.

The ACTION! PR team is known throughout the entertainment industry for our passion and working with artists we believe in, transforming relative unknowns into critically acclaimed favorites. Specializing in cutting-edge music and pop culture accounts, we develop and orchestrate campaigns that deliver dramatic results. ACTION! PR provides our clients the targeted exposure they’re looking for while building on their image and achievements. The essence of A-level press exposure is based upon a keen understanding of the media and we specialize in tailor-made, full-service press campaigns highlighting the talent and vision of the artist. In addition to music publicity, ACTION! PR counsels with artists, labels and management on marketing strategies to help build brand awareness. We offer a full range of services from complete awareness campaign management and strategic online marketing agendas to career defining artist management services.

Our specialized services include:

  • Public Relations
  • Artist Management
  • Online Publicity and Digital Marketing
  • Branding & Image Building
  • Strategic Counseling & Consultation
  • Tour Press & Tour Promotions
  • Music video promotion
  • Event Planning, Production & Promotion

    • With over 25 years of combined music industry experience, ACTION! Public Relations is spearheaded by artist development veterans Carl Schultz and Veronica Vallado. Schultz, who previously oversaw all aspects of Marketing, Publicity and Media for the independent label Relapse Records, is known for his tidal wave media campaigns for artists such as MASTODON (on the band’s career-defining “Remission” and “Leviathan” LPs), HIGH ON FIRE, THE DILLINGER ESCAPE PLAN, NEUROSIS and many more. Vallado worked with high-level artists such as SLIPKNOT, KILLSWITCH ENGAGE, JERRY CANTRELL and DRESDEN DOLLS as Manager of Tour Marketing at Roadrunner Records. Our past and present roster of clients include such critically acclaimed artists as HIGH ON FIRE, THE SWORD, PRIESTESS, WITCHCRAFT, CHILDREN OF BODOM, IN FLAMES, JOB FOR A COWBOY, SATYRICON, and many more.

    With heavy music continuing to make headlines and pushing the boundaries of the genre into new and exciting realms, ACTION! PR’s innovative ideas and progressive promotion helps our family of artists always stay two steps ahead.

    Please visit the “Artists” section of ACTION-PR.com for detailed information on all of the acts that we ardently represent.

    Quality. Commitment. Excellence. ACTION!

    ACTION! PR ALUMNI

  • 3 Inches of Blood
  • A Life Once Lost
  • Amber Asylum
  • Amon Amarth
  • Ancestors
  • Bigelf
  • Black Cobra
  • Children of Bodom
  • Clutch
  • Cobalt
  • Cynic
  • Danava
  • Dead Man
  • Diagonal
  • Fu Manchu
  • Grand Magus
  • In Flames
  • Invaders – V/A
  • Kalas
  • Lordi
  • Maylene & The Sons of Disaster
  • Naam
  • Planes Mistaken For Stars
  • Plague Bringer
  • Radio Moscow
  • Rise Above Records (UK)
  • Satyricon
  • Saviours
  • Skeletonwitch
  • Seemless
  • Sleepytime Gorilla Museum
  • Serpentcult
  • The Sword
  • Tarja
  • Valkyrie
  • Witchcraft
  • YOB